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United Rentals Selects WhereScape Integrated Data Warehouse Development Environment

19 October 2009

Washington, D.C.  – October 19, 2009 – WhereScape, a Teradata Select Software Partner and provider of a comprehensive Integrated Development Environment (IDE) for data warehousing, announced today that equipment rental leader United Rentals, Inc. (NYSE: URI) has purchased WhereScape RED to ensure that the structure of its data continues to meet the evolving needs of its business and markets. The announcement was made at the 2009 Teradata Partners User Group Conference & Expo in Washington, D.C., where United Rentals is participating in WhereScape’s Booth #132.  

Dan Mosher, Director of Enterprise Data Warehousing for United Rentals, commented, “WhereScape’s rapid prototyping process enables us to quickly understand our data, get aligned with our business users, and build our Teradata data warehouse more rapidly, with the added benefit of metadata-based documentation automatically produced for our end-users and technical staff. We are delighted with the productivity afforded by WhereScape RED, and the more automated, repeatable and documented development environment it supports.”
“WhereScape provides an attractive alternative for quickly prototyping, building and deploying Teradata data warehouses as well as dependent data marts for targeted BI solutions that can be quickly adapted as the business dictates,” said Claudia Imhoff, President of Intelligent Solutions, Inc., a leading consultancy on data warehousing and BI technologies and strategies.  “Most business users need a bit of help in ‘visualizing’ what a BI application can do for them, and WhereScape’s prototypes, or mockups of the application, have been proven to be most effective in fine-tuning the functionality of the application. We all recognize that prototypes save time and money and ultimately lead to a more successful project.”   

WhereScape RED provides native support for Teradata as well as IBM DB2, Oracle, and Microsoft SQL Server.  WhereScape’s framework explicitly supports Teradata normal-form model table methodologies, just as Teradata practitioners would generate if they were handcrafting the functionality. It builds Teradata objects (tables, indexes, join indexes etc) and generates set based procedures and scripts. 

WhereScape RED utilizes Teradata for both its ELT transformations and metadata storage.  It generates strictly native Teradata scripts (FastLoad, MultiLoad and TPT), set- based code and objects, which are all documented and all automatically included in WhereScape’s integrated and open metadata repository.

“We are delighted to welcome United Rentals as a WhereScape customer and are pleased with the role WhereScape is playing in the development and deployment of its Teradata data warehouse environment,” said WhereScape Founder and CEO Michael Whitehead. “WhereScape RED ensures that organizations like United Rentals are not only developing data warehousing solutions quickly, but that these solutions are easily adaptable and integrate into the existing IT infrastructure as well.”

About United Rentals
United Rentals, Inc. is the largest equipment rental company in the world, with an integrated network of over 580 rental locations in 48 states, 10 Canadian provinces and Mexico. The company’s approximately 8,600 employees serve construction and industrial customers, utilities, municipalities, homeowners and others. The company offers for rent approximately 2,700 classes of equipment with a total original cost of $3.8 billion. United Rentals is a member of the Standard & Poor’s MidCap 400 Index and the Russell 2000 Index® and is headquartered in Greenwich, Conn. Additional information about United Rentals is available at

About WhereScape
WhereScape provides a product, WhereScape RED, which enables organizations to ensure that the structure of their data always meets the changing needs of the business. WhereScape RED is the only comprehensive Integrated Development Environment (IDE) for data warehousing that supports the entire data warehouse management life cycle, integrating source system exploration, schema design, metadata management, warehouse scheduling and enhancement into a single, simple integrated design.

More than 300 customers worldwide are using WhereScape RED on a variety of platforms. Projects performed using WhereScape RED typically come in under budget, ahead of schedule, with improved performance, greater transparency and built on more solid foundations over the systems they replace. WhereScape has head offices in Auckland, New Zealand, Portland Oregon, and Wokingham, UK.  For more information, please visit


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