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WhereScape’s Selected for Teradata’s “Data to Decisions” Demo

26 October 2010
Michael Whitehead

Portland, OR  – October 25, 2010 – WhereScape, a Teradata Select Software Partner, announced today that the company’s flagship Integrated Development Environment (IDE) for managing data warehouses has been selected to play an integral role in Teradata’s end-to-end data warehouse demonstration that debuted yesterday at the 2010 Teradata Partners User Group Conference and Expo.  Delivered to a customer audience by Teradata staff, the demo features WhereScape’s agile ELT (extraction load transformation) tool.   Teradata’s “Data to Decisions” showcases end-to-end capabilities via data warehousing tools, products, services and third-party software offerings.  The hands-on Teradata workshop and demo suite was unveiled at the 2010 Teradata Partners User Group Conference and Expo currently taking place in San Diego, Calif.  WhereScape is demonstrating WhereScape RED in booth #425.

The “Data to Decisions” demonstration performs the entire data warehouse lifecycle; from the time data appears in an organization through the time decisions are produced.  In the demonstration, WhereScape RED is being utilized to expedite data delivery from the source systems and properly transforming it for loading into a Teradata data warehouse.  WhereScape’s framework explicitly supports Teradata normal-form model table methodologies, just as Teradata practitioners would generate if they were handcrafting the functionality.

WhereScape RED builds Teradata objects (tables, indexes, join indexes etc) and generates set based procedures and scripts.  It utilizes Teradata for both its ELT transformations and metadata storage. The software generates strictly native Teradata scripts (FastLoad, MultiLoad and TPT), set- based code and objects, which are all documented and all automatically included in WhereScape’s integrated and open metadata repository.  Companies such as Sirius Radio, United Rentals and Vodafone are utilizing WhereScape RED to rapidly build, deploy and maintain Teradata data warehouses and analytic platforms. 

According to Lance Miller, Director, Teradata Services Marketing who co-presented the workshop, “WhereScape RED provides a proven alternative for quickly prototyping, building and deploying Teradata data warehouses from multiple source systems that can be quickly adapted as business needs dictate.”

“We are delighted to be contributing the data delivery portion of Teradata’s end-to-end data warehouse demonstration,” said Mark Budzinski, general manager, WhereScape USA.  “Teradata customers worldwide have benefited from WhereScape’s agile approach to data warehouse development—one that significantly lowers the cost and time required to deploy, and just as importantly enables change to the warehouse as required.”

About WhereScape

WhereScape provides a product, WhereScape RED, which transforms traditional approaches to building and managing data warehouses with a truly Agile methodology. WhereScape RED is the only comprehensive Integrated Development Environment (IDE) for data warehousing that supports the entire data warehouse management life cycle, integrating source system exploration, schema design, metadata management, warehouse scheduling and enhancement into a single, simple integrated design.

More than 350 customers worldwide are using WhereScape RED on a variety of platforms. Projects performed using WhereScape RED typically come in under budget, ahead of schedule, with improved performance, greater transparency and built on more solid foundations over the systems they replace. WhereScape has head offices in Auckland, New Zealand, Portland Oregon, and Wokingham, UK.  For more information, please visit


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