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Lamar Advertising

Lamar Advertising, one of the largest outdoor advertising companies in North America, used WhereScape’s data warehouse automation software to re-engineer its aging Microsoft SQL Server data warehouse, incorporating the support of massive amounts of big data being generated by its digital billboards.

The Challenge

Lamar Advertising had an aging data warehouse that started to experience performance and reliability issues. Scalability was an issue as was data integrity. The system was also difficult to document.

The Solution

Lamar Advertising used WhereScape automation software to build target data marts, extracts, and executive dashboards to leverage Tableau’s presentation and analytical layer for reporting and analysis. The company developed a dozen point solutions in just months to address specific business needs.

The Benefits

The company now processes Lamar Digital Display data in 1.5 hours, down from 8 hours, and is able to provide much better reporting and analytics to stakeholders and identify new business opportunities.

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with displays across the United States, Canada, and Puerto Rico. Lamar offers advertisers a variety of billboard interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar offers its customers the largest network of digital billboards in the United States.

Lamar is now able to provide much better reporting and analytics to our stakeholders. New insights are also enabling us to identify new business opportunities.

Jude Robert Director of IT Operations, Lamar Advertising