Lityx provides an enterprise analytics software platform – LityxIQ -- that helps organizations improve top and bottom line revenue while gaining operational efficiencies.  The platform enables connectivity to enterprise data residing in data warehouses and leverages the data to easily create complex machine learning models and optimization scenarios with no coding, and embed them into production-ready, end-to-end processes with point-and-click ease.  Optimizing marketing metrics such as customer acquisition and retention, lifetime value, open and click-thru rates, and others, becomes easy to operationalize.   LityxIQ delivers these capabilities to both business and technical users, providing access to actionable insights, advanced analytics, and business optimization.