Menu Request Demo

Big data analytics: it’s big but is it clever?

Date: 16 October 2015 Author: Miriam Cook, General Manager - UK, Ireland & Channel Islands | WhereScape

Everyone is talking about the opportunities in, and the possibilities of, Big Data. With new and more accessible technology, there is now an opportunity to analyze exciting data which was previously impossible (or uneconomic) to do. But, what if by focusing on Big Data analytics many companies are missing the real bigger picture? What if by analysing Big Data alone, vital operational data is excluded, missed or simply not integrated? When it comes to data analytics and mining for business intelligence, shouldn’t businesses really be looking at All the Data?

Read article on the Innovation Enterprise site