For MGM Macau, the ability to model customer behavior and personalize services for specific customers is at the heart of its business. However, the data captured in disparate systems, manual processes and numerous customer touch-points make a single view of the business extremely challenging. The laborious hand-coding to integrate data is unproductive to meet the ever-changing needs of business.
Using WhereScape RED, MGM Macau was able to build their data warehouse quickly and iteratively, engaging WhereScape consulting to further speed up the process. WhereScape RED provided the ability to model with real data to validate business requirements and experiment with new ideas up-front. WhereScape RED automated the technical tasks for building the data warehouse so that the team could stay focused on the business needs.
Today, MGM Macau has a data warehouse as an integrated source of data to support complex analytics. The data warehouse empowers a data-driven decision-making culture and accelerates the decision-making process. The analytics team is able to continually enhance the data warehouse and focus on delivering business value quickly while WhereScape RED does the technical heavy-lifting.
WhereScape software and consultancy was a perfect fit for MGM Macau. It enabled us to solve complex and fast changing data modelling requirements in a cost-effective way.