The primary reason why a business embarks on a business intelligence (BI) project is to gain knowledge that is used to make better, faster, and fact-based decisions to increase profits. Given the benefits and potential pitfalls, it is imperative that senior management ask AND answer 5 key questions about their BI project before they start and periodically to ensure they can effectively lead the project. Read the whitepaper now and find out from Adnan Chishti, Chief Risk Officer at Stone Milliner, what these key questions are.