MGM Macau, located on the Macau Peninsula, is a Forbes Five-Star luxury integrated resort with approximately 600 guest rooms and suites and boasting a number of distinguishing features, including the architecturally stunning European-inspired Grande Praça, housed under a soaring glass ceiling.
For MGM Macau, the ability to model customer behavior and personalize services for specific customers is at the heart of its business. However, data captured in disparate systems, manual processes and numerous customer touchpoints made a single view of the business extremely challenging. The laborious hand-coding needed to integrate its data kept MGM Macau from meeting the ever-changing needs of the business in a timely manner.
Using WhereScape® RED, MGM Macau built a data warehouse quickly and iteratively, engaging WhereScape consulting to further speed up the process. WhereScape RED provided the ability to model with real data to validate business requirements and experiment with new ideas upfront. WhereScape automated the technical tasks for developing the data warehouse so that the team could stay focused on meeting business needs.
Today, MGM Macau’s data warehouse is an integrated source of data to support complex analytics. It empowers a data-driven culture and accelerates the decision-making process. The analytics team continually enhances the data warehouse and focuses on delivering business value quickly while WhereScape automation software does the technical heavy lifting.