New Zealand Lotteries (Lotto NZ) sells more than one billion dollars annually of lottery tickets and other products. Sales desks and kiosks in shops and malls around New Zealand form the largest network of retail locations in the country.
With a product that could be considered a personal luxury, targeted marketing is key to success. For Lotto NZ, that meant accurate and timely consumer data was imperative. The organization knew that sales data could increase its effectiveness in targeting and communicating with consumers. But its existing data collection and reporting systems were outdated and inefficient.
Lotto NZ turned to WhereScape to help the organization implement a new data warehouse solution for data collection and reporting using WhereScape® RED automation software. Within a 12-week period, Lotto NZ delivered comprehensive sales analysis data, providing the organization’s management team with specialized and detailed customer information to guide its marketing focus.
The Lotto NZ team is now able to consolidate and access sales data from all over the country, with incredible detail and accuracy.
– Brett Cross, GM, Technology, New Zealand Lotteries