In the last few years, data automation technology has really ‘crossed the chasm’ into the mainstream. Leaders no longer see automation as a nice-to-have luxury, but a necessity to compete in an increasingly data-centric market. A report by IDC predicts that by 2025 data creation will grow to an enormous 163 zettabytes (ZB), ten times the amount of data produced in 2017.

In anticipation of the surge in the amount of data that consumers and businesses are creating, data warehouse development is under pressure to modernise. We will start to see automation and machine-to-machine technologies shifting the bulk of data creation away from traditional sources. Consequently, organisations should start to consider realigning current business goals, provisioning data for existing and future business cases, and leveraging new platforms and data-driven tools.

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