Introduction
The Body Shop Indonesia is one of the region’s most successful beauty retailers, operating more than 130 stores alongside a fast-growing e-commerce presence. As the business expanded, its existing data warehouse and reporting processes could no longer support the speed and accuracy required for modern retail decision making. To modernize its data foundation, the organization selected WhereScape to automate development and deliver a unified system capable of supporting daily sales, stock, and operational insight.
“WhereScape RED is a complete lifecycle management framework that encourages best practice and their data automation functionality enabled us to deliver a 1 year project in only 3 months.”
– Sutan Pati, Manager, Knowledge Management
Pre-WhereScape Challenges
- Outdated data warehouse: The previous warehouse was difficult to maintain and lacked consistent procedures, slowing reporting across the business.
- Fragmented information: Sales, discount, stock, and profit data lived in disconnected systems, limiting decision-making accuracy.
- Departmental silos: Teams struggled to access timely, relevant information and collaborate on cross-departmental insight.
- Staff turnover impact: Changes in the BI and data warehouse team made it hard to maintain documentation and knowledge.
Why WhereScape?
The Body Shop Indonesia needed an automated solution that could dramatically speed development, reduce manual effort and unify retail, website and operational data. WhereScape RED offered rapid modeling, best-practice automation, seamless integration with Microsoft SQL Server, and fast delivery cycles: allowing the team to build a fully functional new system in a quarter of the time originally estimated.
The Solution
Modern Data Warehouse Development
A team of in-house developers used WhereScape RED to design and build a new data management platform capable of supporting every retail touchpoint, from stores to online channels.
Accelerated Delivery Cycles
With automation, the team compressed a 12-month plan into just 3 months, rapidly producing validated, production-ready components that delivered measurable business value.
Integrated Information Architecture
The new warehouse consolidated data from stores, the e-commerce website, inventory systems and discount engines into one trusted source accessible across the organization.
Real-Time Reporting Foundation
WhereScape enabled fast, accurate reporting on sales, stock, customer trends and profitability, giving management visibility into both store-level performance and enterprise-wide operations.
Results
🚀 Stronger Business Intelligence
- BI team productivity increased by 75%.
- Consistent documentation maintained across all data processes.
- Analytics delivered more reliably and with less manual effort.
🚀 Faster, Better Decision Making
- Real-time reporting supports store-level and national management.
- Clear insight into stock levels, discount performance and staffing needs.
- Cross-store comparisons and trend analysis available in seconds.
🚀 Improved Inventory and Stock Visibility
- On-shelf availability can be monitored daily by location and product.
- Better insight into stock balances and replenishment needs.
- Maximised sales through reduced out-of-stock issues.
🚀 Enhanced Customer Insight
- Purchasing behaviour and trends analysed in weeks, not months.
- Data-driven product bundling opportunities identified.
- Increased sales and profitability through targeted merchandising.
Data as a Competitive Advantage
The retail environment in Indonesia is increasingly digital, and The Body Shop recognised that customer expectations required faster, more integrated data capabilities. By adopting automated data warehousing, the team established a modern analytics foundation that supports both physical stores and online channels. This shift redefined how store managers, supply chain teams and corporate decision makers understand performance.
Supporting National Growth
As new stores and digital sales channels are introduced, WhereScape makes it easy to model and onboard new data sources without lengthy development cycles. The Body Shop now has a scalable architecture prepared for long-term expansion, new product categories, and evolving customer behaviour across the country.
Protecting Institutional Knowledge
Before WhereScape, process knowledge was often tied to individuals. With built-in documentation and metadata management, The Body Shop ensures that operational understanding stays within the business, even as team members change.
Building a Future-Ready Data Culture
WhereScape’s structured automation has encouraged a more disciplined, best-practice approach to data management. Teams now operate with unified definitions, a shared data dictionary, and a high level of trust in the information powering daily retail decisions.
