Introduction
Voys is a fast-growing multinational telecommunications company headquartered in the Netherlands, providing carrier-grade business internet telephony services. Serving more than 32,000 businesses and 150,000 users, Voys has built its success on innovation and strong customer relationships. To support continued growth and embed a truly data-driven culture, Voys needed a scalable, automated approach to data integration and analytics—one that could evolve alongside the business.
Pre-WhereScape Challenges
- Manual data processes: Time-consuming workflows limited the ability to extract value from data.
- Fragmented data sources: Multiple systems created redundant reports and inconsistent metrics.
- Poor data traceability: Difficulty understanding where data originated reduced trust.
- Limited scalability: Existing approaches struggled to keep pace with business growth.
- Lean team constraints: A small data engineering team needed to deliver enterprise-grade analytics.
Why WhereScape?
Voys required a solution that could automate data integration, reduce manual coding and support rapid iteration without increasing team size. WhereScape’s automation tools provided fast prototyping, built-in data management best practices and extensibility—allowing Voys to move quickly while maintaining accuracy, transparency and scalability.
“I was surprised at how well the data-type mapping worked. It proved to be indispensable when importing data from other systems and databases. We’re positively surprised by the extendibility of WhereScape.”
– Bart Jonk, Data Professional, Voys
The Solution
Automated Data Integration
WhereScape automated ingestion and transformation from more than 20 data sources, reducing complexity and ensuring consistent results.
Rapid Prototyping and Iteration
The data team could quickly prototype and adjust data warehouse models to meet evolving business requirements—without heavy manual development.
Lean Team Enablement
Automation enabled Voys’ two-person data engineering team to deliver sophisticated analytics without adding headcount.
Cross-Domain Analytics
WhereScape made it possible to combine website activity, order data and financial information into unified analyses.
Results
🚀 Actionable Business Insight
- 30 dimensions created to support enterprise analytics.
- Team-based dashboards provide shared visibility across the organisation.
- Ad hoc business questions answered quickly and confidently.
🚀 Advanced Analytics Enablement
- Data feeds machine-learning algorithms for deeper insight.
- Customer lifetime value calculated across multiple domains.
- Better understanding of customer behaviour and engagement.
🚀 Sustainable, Scalable Platform
- Improved code maintainability.
- Easier onboarding of new data sources.
- Platform scales smoothly as data volumes grow.
From Data-Rich to Insight-Driven
While Voys had no shortage of data, extracting value at speed was a challenge. Automation replaced manual integration and reduced duplication, allowing insight to flow more freely across teams.
Empowering a Data-Driven Culture
With trusted data readily accessible, decision-making at Voys is now grounded in evidence rather than intuition—supporting stronger customer relationships and smarter growth.
Built for Continuous Growth
As Voys continues to expand its customer base and product offerings, WhereScape provides the flexibility to evolve analytics without re-engineering the platform.
