BBBT Podcast/WhereScape & Data Warehouse Automation

Business users can and should author their own content. But what about data preparation? Should this go the same way – the data wrangling vendors are going from strength to strength? Is ETL still the answer for heavy duty data integration? What about Data Warehouse Automation (DWA) – where does that fit, and when should I use it? This presentation will position DWA and WhereScape’s comprehensive DWA offering.


Michael Whitehead – Founder

Founder of WhereScape, Michael is a passionate about enabling organizations to get more value from their data. Prior to founding WhereScape, Michael held Asia Pacific responsibility for data warehousing at Sequent Computer Systems, Inc. In 2014, Michael was awarded a New Zealand category winner in the EY Entrepreneur of the Year Awards.

Neil Barton – CTO

Neil has responsibility for a number of WhereScape’s new product initiatives. He has led WhereScape’s big data initiative, and is currently working on WhereScape’s new product direction. He is experienced in big data and analytics as well as software development.

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