The Illustrated Guide to Data Automation

The Illustrated Guide to Data Automation

When it comes to data, the five “Vs” matter: variety, velocity, veracity, volume and value – yet for many organizations, their data warehousing infrastructure is no longer equipped to handle them. Effectively meeting these challenges requires a new approach and, of course, data!

Our heroes show you how to get to grips with your ever-growing and constantly changing data ecosystem in this fun, colourful guidebook.

Follow our hero Ducky as he goes down into the origin of data to rescue the data kittens from time-consuming manual processes and takes them up to meet Annalysta, the all-powerful database in the Cloud.

In WhereScape world, you can quickly build complex data ecosystems that are unimaginable with hand-coding technologies. Make the characters in your data team more productive with code generators, and let the all-powerful database do the work with automated ELT. WhereScape is metadata-driven and produces sustainable data architectures. Because you might want to move to the cloud soon and you never know what the next chapter of the story holds for you and your friends.

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Learn more about our unique data productivity capabilities for these leading platforms

Deploy on Microsoft Azure and integrate with Microsoft applications.

Seamlessly work with Amazon Web Services (AWS).

Leverage a complete range of Google infrastructure and data solutions.

Ingest data from multiple sources and deliver more business insights.


Deliver a wider variety of real-time data for Al, ML and data science.

“It took the architects a day and a half to solve all four use cases. They built two Data Vaults on the host application data, linked the two applications together and documented the whole process. This was impressive by any standard. After that it was an easy process to get all the documents signed.”

Daniel Seymore, Head of BI, Investec South Africa

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"At seven months into the project we can say it really worked out. We have been able to really quickly develop an initial MVP for our first country and that was really good. The automation and the changes we needed to do were rapidly applied. We had to remodel a few things and that was done within a day with the automation in WhereScape."

Carsten Griefnow, Senior BI Manager

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"It’s like having five people with only really two people working on it."

Will Mealing, Head of Data & Analytics at L&G

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How PyD Revolutionized Their ERP System with WhereScape Data Automation

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Gartner report: Automate Data Warehouse Development for Productivity and Agility

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Transforming Higher Ed Analytics: The Power of WhereScape’s Data Automation

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Interview: AVP of Enterprise Architecture about Data Automation at Genesee & Wyoming Inc

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